AEO Metrics

Search is changing. When users ask ChatGPT, Gemini, or Perplexity a question, they get a synthesized answer — not a list of blue links. This shift means your brand’s visibility depends on whether AI engines mention you, and how accurately they represent what you offer.

When an AI engine answers a question, it sometimes includes links to sources. These AI citations are the new currency of content visibility. But how do they work, and why should you care?

In traditional marketing, Share of Voice (SOV) measures how much of the conversation your brand owns compared to competitors. In AI search, the concept is the same — but the measurement is fundamentally different.